Data analysis depends on both investigating suspected connections and discovering new, unsuspected connections. The most useful information is often discovered through a combination of both.

The follwoing statements exemplify what insights can be gained from the ready-to-use analysis methods DeltaMaster offers in its library.

Characteristics comparison

• Customers who only have a checking account and whose account movements fall into the "high" class will increasingly cancel their accounts in the coming months.
• Young women with their primary residence in a university city are more likely than average to take out a magazine subscription.

Component comparison

• The building color "Blue Aqua" achieves low revenues, however above average rebates are offered.
• Component X was produced most frequently and has the lowest quantity of defects.
• Age group Z has the lowest share of the population, but is involved in accidents most often.

Concentration comparison

• 70 % of our gross earnings come from only 15 % of our product range.
• Together, the three largest breweries account for 80 % of the total volume sold.
• Success or failure of the toys department depends on model X, which is responsible for 50 % of the revenues.

Connection comparison

• No connections are recognizable between the experience of the retailer and revenues; however there is a connection between frequency of visits and revenues as well as the age of the retailer and revenues.
• The variable pairs with the strongest connections are location/revenues, location/product range and age group/product range.

Correlation comparison

• The revenue figures from May to December show no evidence of a connection between success and retailer experience.
• The insurance fees climb with the income of the insured party.
• The revenues of each region do not vary with the number of free product samples issued.

Dependency comparison

• The revenues is affected most strongly by the number of visits.
• The brand name has a stronger influence on sales than alternative packaging.

Deviation comparison

• Two of the three branches collapsed after government contracts were canceled.
• Production department Y is responsible for the slip in revenues experienced in May.
• Increased sales of cord suits in department store chains in metropolitan areas contributed 70 % of the plan overshoot.

Frequency comparison

• In May, most contracts were in the 400-700 euro range.
• Queries are usually answered within three to five days.
• Last year, the fluctuation was at its highest in the 30-35 year-old age-group.

Group comparison

• Friday shoppers are significantly older than Saturday shoppers.
• Practices operating in high revenue regions are more likely to be group practices.
• Group A may be described as "Customers with relevant product experience, high quality expectations and reasonable price expectations".

Position comparison

• Business division X is positioned in an attractive market, but our development so far has been poor.
• Product Y is a star, the market situation allows us to reach high profit margins and we have gained a high market share.
• Competitor Z is better positioned than us.

Ranking comparison

• Children's scooters are the moneyspinners in the product range.
• In a customer survey, the cosmetics department got the best grades.
• The Messerschmidt company is our third largest supplier.

Regional comparisons

• The greatest revenue growth at the moment is in the rural areas.
• Construction activity levels in the new German states are higher than in the old states.
• The catchment area of our Nuremberg office ranges approx. 50km.

Segment comparison

• The manufacturer Fructa has a fruit juice market share of 30 %, however in the 30 to 35 age group, the share is over 50 %.
• Holiday makers from Norway only form a low share of all those who stay overnight; in the month of November, however, they form 70 % of the guests.
• 40 % of the test group could remember the advertisement, however in the "blue" design variant it was 54 %.

Shopping cart comparison

• Customers who buy bread buy butter more often than others.
• If an automatic transmission is ordered, a metallic finish is also ordered in 70 % of the cases.
• "Esentia" fertilizer and potassium-rich soil conditions lead to a high crop yield of average stem length.

Structure comparison

• Component X is sold most and has the lowest rate of failure.
• The sales manager spends only 15 % of his time in the field.
• The largest part of the advertising budget goes on print media.

Target-Actual comparison

• We are seriously behind the plan in both of the first two periods, however still within the permissible corridor.
• The remaining time is still enough to compensate for the deviations which have occurred so far.
• Upon entering the plan values for the remaining periods, a total deviation of 5 % remains unchanged.

Time series comparison

• Revenues have climbed steadily since January.
• Expenditure for interest has been increasing steeply for five years.
• The spirits department shows strong seasonal effects.

DeltaMaster

Have I come to the right place?
What DeltaMaster was built for

Product Features
Features best experienced live!

Library of Methods
Analysis methods at your command

Technical Data (PDF)
What your Head of IT needs to know
[in German]

Other Products

SparkMaker
Easy creation of sparklines in MS Office

SparkTicker
Information ticker for Excel data