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October 2009

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October 2009

Greetings, fellow data analysts!

Some headlines even make headlines. Back in April 2005, for example, a major German tabloid graced its front page story with the title: "We are the Pope!" Certainly, there is a lot askew in a headline. It gained so much attention, however, that it became a popular saying and was reused throughout the media in multiple variations. Would this headline have been as popular if it had just read: "Results of the papal conclave"?

Even though we don't usually look for inspiration in the tabloids, this example shows how important strong titles are - even in management information or reports. And thanks to the Action titles in DeltaMaster, adding headlines to your reports is easy. This way, you can present the main message of your report in a prominent place and say what you want to say. What's more, you can combine all Action titles so that your readers understand the gist of your story before you even tell it.

We recommend that you use the same care to choose the headline of your report as you use for the content itself. You'll see that these kinds of reports are highly effective - without needing any further frills besides.

Best regards,

Your Bissantz & Company team

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