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December 2008

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December 2008

Greetings, fellow data analysts!

thinking and design belong together. If creating a comparison is the challenge at hand, then the chart should do exactly this. The principles of analytic design are the principles of reasoning about evidence. They are about visual thinking. Good design is the visualization of clear thinking. Multiple charts (Small Multiples) offer a compact, repetitive

presentation of several variables, just as Galileo used for his observations of Saturn. This high information density makes it easy for us to understand their message. If an observer understands the general principle, he will understand the other illustrations as well. Their credibility is also very high because they always show all the data that is available. The general principles behind the individual charts just need to be clear and simple.

We’re proud to introduce the concept of Small Multiples in DeltaMaster, accommodating our aspiration for straightforward, serious, modest, and matter-of-fact reporting.

Best regards,

Your Bissantz & Company team

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