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October 2008

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October 2008

Greetings, fellow data analysts!

Artists who present their works as "Untitled" usually have their reasons which we as observers can only speculate. Perhaps, the viewers should reflect the work without being biased or distracted by the description. Maybe, the artist just doesn’t want to come across as condescending. Then again, the nameless title could also be part of the concept.

And, of course, there is always the possibility that the author couldn’t think of anything more suitable. Yes, there are many open questions in the field of fine arts that lead to interesting discussions. However, this does not apply when we switch the genre to the art of data analysis. Each work should contain a short, suitable title and description. The key here is to find the right balance. An "Untitled" report is just as inappropriate as loquacious descriptions a la F. Scott Fitzgerald.

DeltaMaster has built-in tools to edit report descriptions and to adapt them to their viewers. We will present a few of these options in this edition of clicks! How you apply them is an art all of its own.

Best regards,

Your Bissantz & Company team

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