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DeltaMaster clicks!
December 2007

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December 2007

Greetings, fellow data analysts!

Who wants to simply follow the next trend, when being a trendsetter is so much more interesting! Or if you prefer to stay on the safe side, you can simply label something a trend - in this case then, something really big: a megatrend. Although the term was originally coined by sociologists to characterize social or technological changes, trends apply just as easily to hairstyles or fashion.

Although it’s very alluring to be the one to spot a new development and run with it, you first need to take a very close look to ensure that something that looks like a trend is truly one. Methods, such as regression analysis, can help you spot trends much more easily than you might think. Using the Trend barometer, you can even integrate these analyses right into your graphical tables.

We’ll show you how you can transform DeltaMaster into a trend scout in this edition of clicks!

Best regards,

Your Bissantz & Company team

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