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DeltaMaster clicks!
July 2007

Trick of the month:
Links to reports and the Web

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July 2007

Greetings, fellow data analysts!

Although it hasn’t yet reached its 16th birthday, the World Wide Web has already revolutionized our social and business lives. Its success is anchored by the concept of hypertext, an age-old idea that uses a few concise words – or simply "click here" if the author can’t think of something better – to introduce us to millions and billions of other Web sites. In fact, hypertext is what makes the Web so appealing.

Escorted by cross references that have been added to words or images, surfers can quickly expand their horizons by jumping from one topic to the next. The American sociologist Ted Nelson, regarded as the "inventor" of the hyperlink, coined this very term back in the mid 1960’s. He, in turn, was inspired by Vannevar Bush, the computer pioneer who had introduced the concept in an essay back in 1945 – a bit longer than 16 years ago!

DeltaMaster, too, uses links. Learn how and where to use them – regardless of age! – in this edition of clicks!

Sincerely,

Your Bissantz & Company team

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