Daimler.
The service and spare parts business of Daimler AG is managed with DeltaMaster from Bissantz. This requires a large amount of information to be bundled and analyzed.
fast implementation
drastic reduction in the number of reports
reporting and KPI standards with uniform notation
role-based user and functional concept
business data mining, correlation analyses
ad hoc analyses, cross-market potential
The challenge of information diversity.
Managing the spare parts business of Daimler AG with Bissantz
When it comes to managing the aftersales business at Daimler, the company is interested in sales trends as well as the development of individual customer groups, the level of warranty coverage or current installation rates. The production requirements for the current series must be determined on the basis of parts lists and planned for the following year. Additionally, there are case-by-case and regular evaluations from external and internal data sources. Bundling this large amount of information is by no means trivial.
The requirements for the business intelligence solution were correspondingly high, with the first goal being the creation of transparency. This meant improving data access and data integration, making existing reports and analysis approaches clear and comprehensible as well as developing new target reports and standardized analysis methods. Star-Cooperation from Stuttgart, a specialist in pricing strategies and business intelligence in aftersales, took on this task. The most important task, however, was to derive specific objectives and sales push measures from the reports.